The effect of value perception towards luxury brand handbag purchase intention among Malaysian /

The effect of value perception towards luxury brand handbag purchase intention among Malaysian /

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Thesis (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Khor, Xue Mei , 1995-, author, 1984-, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Luxuries
Consumers' preferences
Consumer behavior
Handbags

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