Influence of store image attributes on customers’ loyalty towards hypermarket in Malaysia /

Influence of store image attributes on customers’ loyalty towards hypermarket in Malaysia /

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Thesis (Sarjana Muda Pengurusan(Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Lim, Zhi Xin , 1995-, author, Zuraidah Sulaiman, supervisor 598934, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Customer loyalty
Consumer behavior
Hypermarkets

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