Marketing in the public sector : a roadmap for improved performance /
32
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Wharton School Pub.,
2007
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| Subjects: |
| _version_ | 1826366053392842752 |
|---|---|
| author | 301835 Kotler, Philip Lee, Nancy, 1932- |
| author_facet | 301835 Kotler, Philip Lee, Nancy, 1932- |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 32 |
| first_indexed | 2024-03-04T15:14:03Z |
| format | |
| id | KOHA-OAI-TEST:55148 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T15:14:03Z |
| publishDate | 2007 |
| publisher | Upper Saddle River, NJ : Wharton School Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:551482020-12-19T16:58:54ZMarketing in the public sector : a roadmap for improved performance / 301835 Kotler, Philip Lee, Nancy, 1932- Upper Saddle River, NJ : Wharton School Pub.,2007eng3299PSZJBLGovernment productivityPublic administrationAdministrative agenciesURN:ISBN:0131875159 (hbk.) |
| spellingShingle | Government productivity Public administration Administrative agencies 301835 Kotler, Philip Lee, Nancy, 1932- Marketing in the public sector : a roadmap for improved performance / |
| title | Marketing in the public sector : a roadmap for improved performance / |
| title_full | Marketing in the public sector : a roadmap for improved performance / |
| title_fullStr | Marketing in the public sector : a roadmap for improved performance / |
| title_full_unstemmed | Marketing in the public sector : a roadmap for improved performance / |
| title_short | Marketing in the public sector : a roadmap for improved performance / |
| title_sort | marketing in the public sector a roadmap for improved performance |
| topic | Government productivity Public administration Administrative agencies |
| work_keys_str_mv | AT 301835kotlerphilip marketinginthepublicsectoraroadmapforimprovedperformance AT leenancy1932 marketinginthepublicsectoraroadmapforimprovedperformance |