The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy /
From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
NEW YORK : ATRIA BOOKS,
2011
|
| Subjects: |