THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action /

A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations.

Bibliographic Details
Main Author: 238002 Whiteley, Richard C.
Format:
Language:eng
Published: London, : Business Books Limited, 1991
Subjects: