THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action /
A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations.
| 1. autor: | |
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| Format: | |
| Język: | eng |
| Wydane: |
London, : Business Books Limited,
1991
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| Hasła przedmiotowe: |
| _version_ | 1826467891016368128 |
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| author | 238002 Whiteley, Richard C. |
| author_facet | 238002 Whiteley, Richard C. |
| author_sort | 238002 Whiteley, Richard C. |
| collection | OCEAN |
| description | A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations. |
| first_indexed | 2024-03-05T16:10:16Z |
| format | |
| id | KOHA-OAI-TEST:553023 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:10:16Z |
| publishDate | 1991 |
| publisher | London, : Business Books Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5530232020-12-19T17:20:54ZTHE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / 238002 Whiteley, Richard C. London, : Business Books Limited, 1991engA practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations.Includes indexCreate a customer-keeping vision -- Saturate your company with the voice of the customer -- Go to school on the winners -- Liberate your customer champions -- Smash the barriers to customer-winning performance -- Measure, measure, measure -- Walk the talk.A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations.PSZJBLCustomer relationsCustomer servicesURN:ISBN:9780712652353 |
| spellingShingle | Customer relations Customer services 238002 Whiteley, Richard C. THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / |
| title | THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / |
| title_full | THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / |
| title_fullStr | THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / |
| title_full_unstemmed | THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / |
| title_short | THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action / |
| title_sort | customer driven company moving from talk to action |
| topic | Customer relations Customer services |
| work_keys_str_mv | AT 238002whiteleyrichardc thecustomerdrivencompanymovingfromtalktoaction AT 238002whiteleyrichardc customerdrivencompanymovingfromtalktoaction |