THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action /

THE CUSTOMER DRIVEN COMPANY : Moving from Talk to Action /

A practical book showing managers how to give the customer what the customer wants - by investigating, measuring and rewarding the product and service excellence that leads to customer loyalty. It includes research with 563 executives from 44 organizations.

Библиографические подробности
Главный автор:	238002 Whiteley, Richard C.
Формат:
Язык:	eng
Опубликовано:	London, : Business Books Limited, 1991
Предметы:	Customer relations Customer services

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