CROSSING THE CHASM: MARKETING AND SELLING DISRUPTIVE PRODUCTS TO MAINSTREAM CUSTOMERS /

CROSSING THE CHASM: MARKETING AND SELLING DISRUPTIVE PRODUCTS TO MAINSTREAM CUSTOMERS /

Includes bibliographical and references

Bibliographic Details
Main Author: Moore, Geoffrey A., 1946- author
Format:
Language:eng
Published: Business, 2014
Subjects:
Selling
High technology
Technological innovations

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