Key account management practices and effectiveness on market performance in manufacturing industry /

Key account management practices and effectiveness on market performance in manufacturing industry /

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Wong, Han Fei, 1975-, author, Thoo, Ai Chin, 1981-, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Marketing
Manufacturing industries

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