DESIGNER'S GUIDE TO MARKETING /
This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packagin...
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| Language: | eng |
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CINCINNATI, OHIO : NORTH LIGHT BOOKS,
1997
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