Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food /

Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food /

Bibliographic Details
Main Authors: Mysara Khamin, 1980-, author 653402, Ahmad Sharifuddin Shamsuddin, supervisor 216045, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020

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