Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food /
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2020
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| _version_ | 1796761304429494272 |
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| author | Mysara Khamin, 1980-, author 653402 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
| author_facet | Mysara Khamin, 1980-, author 653402 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 |
| author_sort | Mysara Khamin, 1980-, author 653402 |
| collection | OCEAN |
| description | |
| first_indexed | 2024-03-05T16:24:15Z |
| format | text |
| id | KOHA-OAI-TEST:557617 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-04-09T03:41:18Z |
| publishDate | 2020 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5576172024-03-20T00:18:19ZCustomer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / Mysara Khamin, 1980-, author 653402 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 textJohor Bahru, Johor : Universiti Teknologi Malaysia,2020engIncludes bibliographical references.Sekolah Perniagaan Antarabangsa Azman Hashim;dd2020PRZSL |
| spellingShingle | Mysara Khamin, 1980-, author 653402 Ahmad Sharifuddin Shamsuddin, supervisor 216045 Sekolah Perniagaan Antarabangsa Azman Hashim 617120 Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / |
| title | Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / |
| title_full | Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / |
| title_fullStr | Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / |
| title_full_unstemmed | Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / |
| title_short | Customer based brand equity on purchase intention : case study on Ayamas Brand Frozen Food / |
| title_sort | customer based brand equity on purchase intention case study on ayamas brand frozen food |
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