The effectiveness of facebook advertisement engagement rate towards purchase intention /

Bibliographic Details
Main Authors: Mohammad Saifuddin Ahmad, 1994-, author 626858, Ahmad Sharifuddin Shamsuddin, supervisor 216045, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020