The influence of brand familiarity and brand repetition on consumers' memory (product placement in video games) /

The influence of brand familiarity and brand repetition on consumers' memory (product placement in video games) /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

Bibliographic Details
Main Authors: Fazira Mustika Md. Mustapha, 1997-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2020
Subjects:
Branding (Marketing)
Consumers

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