BECOMING A CONSUMER PSYCHOLOGIST /

"This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for...

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Bibliographic Details
Main Authors: Monga, Ashwani, 1972-, author, Bagchi, Rajesh, 1975-, author
Format:
Language:eng
Published: New York, NY : Routledge, Taylor & Francis, 2020
Subjects: