BECOMING A CONSUMER PSYCHOLOGIST /
"This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for...
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York, NY : Routledge, Taylor & Francis,
2020
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| Subjects: |
| _version_ | 1796761367799136256 |
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| author | Monga, Ashwani, 1972-, author Bagchi, Rajesh, 1975-, author |
| author_facet | Monga, Ashwani, 1972-, author Bagchi, Rajesh, 1975-, author |
| author_sort | Monga, Ashwani, 1972-, author |
| collection | OCEAN |
| description | "This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for career advice on consumer psychology. Becoming a consumer psychologist opens up diverse opportunities in the marketing function of firms, in academic departments, and in organizations that aim to enhance consumer welfare. With testimonials from top academics and practitioners, this book includes topics such as the educational background of consumer psychologists and the diverse career paths that they typically follow". |
| first_indexed | 2024-03-05T16:25:10Z |
| format | |
| id | KOHA-OAI-TEST:557927 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:25:10Z |
| publishDate | 2020 |
| publisher | New York, NY : Routledge, Taylor & Francis, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5579272020-12-19T17:21:06ZBECOMING A CONSUMER PSYCHOLOGIST / Monga, Ashwani, 1972-, author Bagchi, Rajesh, 1975-, author New York, NY : Routledge, Taylor & Francis,2020eng"This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for career advice on consumer psychology. Becoming a consumer psychologist opens up diverse opportunities in the marketing function of firms, in academic departments, and in organizations that aim to enhance consumer welfare. With testimonials from top academics and practitioners, this book includes topics such as the educational background of consumer psychologists and the diverse career paths that they typically follow".Includes bibliographical references and index."This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for career advice on consumer psychology. Becoming a consumer psychologist opens up diverse opportunities in the marketing function of firms, in academic departments, and in organizations that aim to enhance consumer welfare. With testimonials from top academics and practitioners, this book includes topics such as the educational background of consumer psychologists and the diverse career paths that they typically follow".PSZJBLConsumersCounselingURN:ISBN:9781138480841 |
| spellingShingle | Consumers Counseling Monga, Ashwani, 1972-, author Bagchi, Rajesh, 1975-, author BECOMING A CONSUMER PSYCHOLOGIST / |
| title | BECOMING A CONSUMER PSYCHOLOGIST / |
| title_full | BECOMING A CONSUMER PSYCHOLOGIST / |
| title_fullStr | BECOMING A CONSUMER PSYCHOLOGIST / |
| title_full_unstemmed | BECOMING A CONSUMER PSYCHOLOGIST / |
| title_short | BECOMING A CONSUMER PSYCHOLOGIST / |
| title_sort | becoming a consumer psychologist |
| topic | Consumers Counseling |
| work_keys_str_mv | AT mongaashwani1972author becomingaconsumerpsychologist AT bagchirajesh1975author becomingaconsumerpsychologist |