CUSTOMER LOYALTY AND SUPPLY CHAIN MANAGEMENT : BUSINESS-TO-BUSINESS CUSTOMER LOYALTY ANALYSIS /
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their in...
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Language: | eng |
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New York : Routledge,
2019
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