Augmented Customer Strategy : CRM in the Digital Age /
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are e...
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| Language: | eng |
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London, UK : ISTE, Ltd. ; Hoboken, NJ : John Wiley & Sons, Inc.,
2019
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