Consumer Behavior /
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand...
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
New York, NY : Pearson,
2019
|
| Subjects: |