Digital Marketing Strategy : An integrated approach to online marketing /
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achie...
Main Author: | |
---|---|
Format: | |
Language: | eng |
Published: |
London, United Kingdom ; New York, NY : Kogan Page Limited,
2019
|
Subjects: |