FOR THE WIN : How GAME THINKING Can Revolutionize Your Business /
Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyc...
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Philadelphia, PA., : Wharton Digital Press,
2012
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