HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit /

"Brand values -- the core attributes and beliefs of a company -- are the heart and soul of any professional services firm. Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. But all it takes i...

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Bibliographic Details
Main Authors: Scales, Don author 632944, Biderman-Gross, Fran author 632945
Format: text
Language:eng
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., 2020
Subjects: