HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit /
"Brand values -- the core attributes and beliefs of a company -- are the heart and soul of any professional services firm. Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. But all it takes i...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
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Hoboken, New Jersey : John Wiley & Sons, Inc.,
2020
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| _version_ | 1826469459940868096 |
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| author | Scales, Don author 632944 Biderman-Gross, Fran author 632945 |
| author_facet | Scales, Don author 632944 Biderman-Gross, Fran author 632945 |
| author_sort | Scales, Don author 632944 |
| collection | OCEAN |
| description | "Brand values -- the core attributes and beliefs of a company -- are the heart and soul of any professional services firm. Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. But all it takes is one misstep, and a services firm can collapse overnight as Arthur Andersen did. How to Manage a Values-Based Professional Services Firm shows leaders of professional services firms how to embed brand values in everything their firm does. The book argues that because professional services firms don't sell products, they are differentiated based on the ability of their leaders to cultivate a culture that engages and appreciates its teams and aligns with its markets. Therefore, the company's shared values shared must permeate everything the company does, ranging from hiring talent to managing client relationships, and even how they select and interact with vendors"-- |
| first_indexed | 2024-03-05T16:33:39Z |
| format | text |
| id | KOHA-OAI-TEST:560687 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:33:39Z |
| publishDate | 2020 |
| publisher | Hoboken, New Jersey : John Wiley & Sons, Inc., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5606872021-04-14T08:21:55ZHOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / Scales, Don author 632944 Biderman-Gross, Fran author 632945 textHoboken, New Jersey : John Wiley & Sons, Inc.,2020©2020eng"Brand values -- the core attributes and beliefs of a company -- are the heart and soul of any professional services firm. Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. But all it takes is one misstep, and a services firm can collapse overnight as Arthur Andersen did. How to Manage a Values-Based Professional Services Firm shows leaders of professional services firms how to embed brand values in everything their firm does. The book argues that because professional services firms don't sell products, they are differentiated based on the ability of their leaders to cultivate a culture that engages and appreciates its teams and aligns with its markets. Therefore, the company's shared values shared must permeate everything the company does, ranging from hiring talent to managing client relationships, and even how they select and interact with vendors"-- As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver.Includes bibliographical references and index.About the Authors xvii -- Introduction 1 -- Half a Century of Combined Experience 2 -- We're Not in the Business We Think We are 3 -- Not Just a Logo 5 -- The Slog 7 -- Finding the Three Keys 12 -- Chapter 1 Create Your Three Keys 15 -- Understand Your Brand Foundation 16 -- Understand the Three Keys 18 -- Purpose: The First Key 18 -- Values: The Second Key 21 -- Story: The Third Key 25 -- Apply the Three Keys to Your Business 27 -- Are You a Values-Based, Purpose-Driven Firm? 28 -- What Can You Do Now? 29 -- Chapter 2 Values-Based Culture 31 -- Three Building Blocks of Culture 33 -- Innovate and Evolve Culture 42 -- Create a Culture of YES! 43 -- Culture and the Three Keys 45 -- What Can You Do? 46 -- Chapter 3 Leadership 49 -- What is Leadership? 50 -- Leading in the 21st Century 51 -- What Type of Leader are You? 53 -- Leadership, Purpose, and the Service-Profit Chain 55 -- Look to the Three Keys 56 -- What Can You Do? 60 -- Chapter 4 Hire Leaders 63 -- The Hiring Process Has Changed 65 -- Align Values and People 67 -- Invest in Your Hiring Process 69 -- Involve the CEO 71 -- Interviewing with the Three Keys 72 -- Link Hiring to Your Bottom Line 76 -- Plan for Leadership Succession 80 -- Compensation 83 -- Leadership, Purpose, and Performance 87 -- What Can You Do? 88 -- Chapter 5 The Purposefully Structured Business 91 -- Design Your Organization 92 -- Fewer Hands, Lower Risk 101 -- Is It Time to Change? 103 -- Infuse Values throughout Your Firm 104 -- Organizational Design and the Three Keys 106 -- What Can You Do? 107 -- Chapter 6 Messages Matter: Marketing and Communications 109 -- Marketing Today 110 -- How the Three Keys Affect Marketing 113 -- How to Market: A Tactical Discussion 118 -- Data: Opportunity or Overload? 122 -- The Chief Marketing Officer is Dead, Long Live the CMO 124 -- What Can You Do? 127 -- Chapter 7 Clients Matter 129 -- Purpose before Services 130 -- Align with Purpose 132 -- Align at a Higher Level 133 -- Flip the Funnel 137 -- How Clients Buy versus Why 139 -- Learn What Your Clients Need and Solve Their Problem 141 -- What Can You Do? 147 -- Chapter 8 Mergers and Acquisitions 149 -- Spend Time to Align 150 -- Connect on Beliefs 152 -- Embrace the Future Together 152 -- Be Ready to Compromise 158 -- A Quick Thought on Earn-outs 160 -- What Can You Do? 162 -- Chapter 9 Measure Your Purpose 165 -- Who Owns the Key Purpose Indicators? 167 -- What to Measure? 168 -- How Do We Measure These Things? 169 -- Measurement and Performance 183 -- What Can You Do? 184 -- Conclusion: Use the Three Keys 185 -- Appendix: The Three Keys to a Purposeful Brand Foundation 189 -- Find Powerful Purpose 190 -- Identify Values 194 -- Tell Your Story 196 -- Acknowledgments 199 -- Fran's Acknowledgments 201 -- Don's Acknowledgments 203 -- Index 205."Brand values -- the core attributes and beliefs of a company -- are the heart and soul of any professional services firm. Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. But all it takes is one misstep, and a services firm can collapse overnight as Arthur Andersen did. How to Manage a Values-Based Professional Services Firm shows leaders of professional services firms how to embed brand values in everything their firm does. The book argues that because professional services firms don't sell products, they are differentiated based on the ability of their leaders to cultivate a culture that engages and appreciates its teams and aligns with its markets. Therefore, the company's shared values shared must permeate everything the company does, ranging from hiring talent to managing client relationships, and even how they select and interact with vendors"-- As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver.PSZ_JBProfessional corporationsURN:ISBN:9781119621522 |
| spellingShingle | Professional corporations Scales, Don author 632944 Biderman-Gross, Fran author 632945 HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / |
| title | HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / |
| title_full | HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / |
| title_fullStr | HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / |
| title_full_unstemmed | HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / |
| title_short | HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / |
| title_sort | how to lead a values based professional services firm 3 keys to unlock purpose and profit |
| topic | Professional corporations |
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