CONSUMER BEHAVIOR /
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
London : SAGE Publications Ltd;
2019
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| Subjects: |