CONSUMER BEHAVIOR /
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of...
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| Format: | text |
| Language: | eng |
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London : SAGE Publications Ltd;
2019
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| Summary: | Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: -- Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology. -- A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’. -- A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges. |
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