THE BATTLE TO DO GOOD : Inside McDonald's Sustainability Journey

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the l...

Full description

Bibliographic Details
Main Author: Langert, Bob
Format: text
Language:eng
Published: Bingley, UK : Emerald Publishing, 2019
Subjects: