THE BATTLE TO DO GOOD : Inside McDonald's Sustainability Journey
In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the l...
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Format: | text |
Language: | eng |
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Bingley, UK : Emerald Publishing,
2019
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