STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE /
"Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new ch...
| 主要な著者: | , |
|---|---|
| フォーマット: | text |
| 言語: | eng |
| 出版事項: |
Thousand Oaks : SAGE,
2019
|
| 主題: |