STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE /

"Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new ch...

詳細記述

書誌詳細
主要な著者: French, Jeff, author 632988, Gordon, Ross, author 632989
フォーマット: text
言語:eng
出版事項: Thousand Oaks : SAGE, 2019
主題: