STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE /
"Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new ch...
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| Format: | text |
| Language: | eng |
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Thousand Oaks : SAGE,
2019
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| _version_ | 1796761979135721472 |
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| author | French, Jeff, author 632988 Gordon, Ross, author 632989 |
| author_facet | French, Jeff, author 632988 Gordon, Ross, author 632989 |
| author_sort | French, Jeff, author 632988 |
| collection | OCEAN |
| description | "Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours"-- |
| first_indexed | 2024-03-05T16:34:13Z |
| format | text |
| id | KOHA-OAI-TEST:560876 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:34:13Z |
| publishDate | 2019 |
| publisher | Thousand Oaks : SAGE, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5608762021-04-18T02:14:25ZSTRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / French, Jeff, author 632988 Gordon, Ross, author 632989 textThousand Oaks : SAGE,2019.©2019eng"Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours"--Includes bibliographical references and index.Chapter 1: The Role and Contribution of Social Marketing -- Chapter 2: Social Marketing Principles -- Chapter 3: Strategic Social Marketing -- Chapter 4: Systems Social Marketing -- Chapter 5: Critical Social Marketing -- Chapter 6: Planning and Designing Social Marketing Intervention -- Chapter 7: Creating Value in Social Marketing -- Chapter 8: The Social Marketing Contribution to Social Programme Design -- Chapter 9: Embedding Social Marketing Within Social Programmes -- Chapter 10: Applying Behavioural Theory and Science in Social Marketing -- Chapter 11: Research Perspectives and Social Marketing -- Chapter 12: Qualitative Research and Social Marketing -- Chapter 13: Quantitative Research and Social Marketing -- Chapter 14: Social Marketing’s contribution to the big behavioural influence tool box -- Chapter 15: The Social Marketing Mix."Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good, while progressing on to the nature and application of social marketing; rethinking traditional concepts such as 'value' and 'exchange' in the social context. Their hands-on features then let students lay out strategy, plans, frameworks and tactics to influence behaviours"--PSZ_JBSocial marketingStrategic planningURN:ISBN:9781526446039 |
| spellingShingle | Social marketing Strategic planning French, Jeff, author 632988 Gordon, Ross, author 632989 STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / |
| title | STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / |
| title_full | STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / |
| title_fullStr | STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / |
| title_full_unstemmed | STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / |
| title_short | STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE / |
| title_sort | strategic social marketing for behavior social change |
| topic | Social marketing Strategic planning |
| work_keys_str_mv | AT frenchjeffauthor632988 strategicsocialmarketingforbehaviorsocialchange AT gordonrossauthor632989 strategicsocialmarketingforbehaviorsocialchange |