STRATEGIC SOCIAL MARKETING : FOR BEHAVIOR & SOCIAL CHANGE /
"Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: A brand new ch...
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| Format: | text |
| Language: | eng |
| Published: |
Thousand Oaks : SAGE,
2019
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| Subjects: |