INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Harlow, England : Pearson Education Limited,
2012
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| Subjects: |