INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Harlow, England : Pearson Education Limited,
2012
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| Subjects: |
| _version_ | 1826469802577756160 |
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| author | Clow, Kenneth E., author 404231 Baack, Donald, author 404242 |
| author_facet | Clow, Kenneth E., author 404231 Baack, Donald, author 404242 |
| author_sort | Clow, Kenneth E., author 404231 |
| collection | OCEAN |
| description | Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. |
| first_indexed | 2024-03-05T16:38:43Z |
| format | text |
| id | KOHA-OAI-TEST:590988 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:45:29Z |
| publishDate | 2012 |
| publisher | Harlow, England : Pearson Education Limited, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5909882024-07-04T04:09:44ZINTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / Clow, Kenneth E., author 404231 Baack, Donald, author 404242 textHarlow, England : Pearson Education Limited,2012©2012engExamine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.Includes bibliographical references and index.Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.Mohaiminah Khayon;Communication in marketingAdvertisingURN:ISBN:9780273753285 |
| spellingShingle | Communication in marketing Advertising Clow, Kenneth E., author 404231 Baack, Donald, author 404242 INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / |
| title | INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / |
| title_full | INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / |
| title_fullStr | INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / |
| title_full_unstemmed | INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / |
| title_short | INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS / |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Communication in marketing Advertising |
| work_keys_str_mv | AT clowkennetheauthor404231 integratedadvertisingpromotionandmarketingcommunications AT baackdonaldauthor404242 integratedadvertisingpromotionandmarketingcommunications |