THE Eng@ged Customer : THE NEW RULES OF INTERNET DIRECT MARKETING /

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to these questions can be found in "The Eng@ged Cu...

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Bibliographic Details
Main Author: Brondmo, Hans Peter, author 634878
Format: text
Language:eng
Published: London, U.K. : PIATKUS, 2000
Subjects: