MARKETING*WISE : An Unconventional Approach To Strategic Marketing For Asia /
Marketing is one of the only two basic functions of a corporation. But what is marketing? Conventionally, and fundamentally, it's about satisfying customer needs. So, to succeed in todays hyper competitive marketing world, customer has to come first, and corporations must be customer-oriented,...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Petaling Jaya, Selangor : Prentice Hall,
2003
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