INTERNATIONAL MARKETING : Analysis and Strategy /
International experiences are no longer luxuries. Without the comprehension of global issues, a student's education is incomplete. The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. Designed for marketing...
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| Format: | text |
| Language: | eng |
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Upper Saddle River : New Jersey,
1997
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| Summary: | International experiences are no longer luxuries. Without the comprehension of global issues, a student's education is incomplete. The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. Designed for marketing majors and MBA students, this book provides solid foundations that are useful for explanation, prediction, and control of international business activities. |
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