INTERNATIONAL MARKETING : Analysis and Strategy /
International experiences are no longer luxuries. Without the comprehension of global issues, a student's education is incomplete. The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. Designed for marketing...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River : New Jersey,
1997
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| Subjects: |
| _version_ | 1811128861421731840 |
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| author | Onkvisit, San, author 637343 Shaw, John J., author 432524 |
| author_facet | Onkvisit, San, author 637343 Shaw, John J., author 432524 |
| author_sort | Onkvisit, San, author 637343 |
| collection | OCEAN |
| description | International experiences are no longer luxuries. Without the comprehension of global issues, a student's education is incomplete. The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. Designed for marketing majors and MBA students, this book provides solid foundations that are useful for explanation, prediction, and control of international business activities. |
| first_indexed | 2024-03-05T16:38:58Z |
| format | text |
| id | KOHA-OAI-TEST:591084 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-09-23T23:39:01Z |
| publishDate | 1997 |
| publisher | Upper Saddle River : New Jersey, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5910842024-07-09T03:53:22ZINTERNATIONAL MARKETING : Analysis and Strategy / Onkvisit, San, author 637343 Shaw, John J., author 432524 textUpper Saddle River : New Jersey,1997©1997engInternational experiences are no longer luxuries. Without the comprehension of global issues, a student's education is incomplete. The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. Designed for marketing majors and MBA students, this book provides solid foundations that are useful for explanation, prediction, and control of international business activities.Includes references and index.1. Nature of International Marketing: Challenges and Opportunities 2. Trade Theories and Economic Cooperation 3. Trade Distortions and Marketing Barriers 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behavior in the International Context: Psychological and Social Dimensions 8. Marketing Research and Information System 9. Foreign Market Entry Strategies 10. Product Strategies: Basic Decisions and Product Planning 11. Product Strategies: Branding and Packaging Decisions 12. Distribution Strategies: Channels of Distribution 13. Distribution Strategies: Physical Distribution and Documentation 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion 15. Promotion Strategies: Advertising 16. Pricing Strategies: Basic Decisions 17. Pricing Strategies: Terms of Sale and Payment 18. Sources of Financing and International Money Markets 19. Currencies and Foreign Exchange.International experiences are no longer luxuries. Without the comprehension of global issues, a student's education is incomplete. The Third Edition of International Marketing has been written for the purpose of educating future managers to meet international challenges. Designed for marketing majors and MBA students, this book provides solid foundations that are useful for explanation, prediction, and control of international business activities.MOHAIMINAH KHAYON;PSZ_JBExport marketingExport marketingURN:ISBN:9780138383435 |
| spellingShingle | Export marketing Export marketing Onkvisit, San, author 637343 Shaw, John J., author 432524 INTERNATIONAL MARKETING : Analysis and Strategy / |
| title | INTERNATIONAL MARKETING : Analysis and Strategy / |
| title_full | INTERNATIONAL MARKETING : Analysis and Strategy / |
| title_fullStr | INTERNATIONAL MARKETING : Analysis and Strategy / |
| title_full_unstemmed | INTERNATIONAL MARKETING : Analysis and Strategy / |
| title_short | INTERNATIONAL MARKETING : Analysis and Strategy / |
| title_sort | international marketing analysis and strategy |
| topic | Export marketing Export marketing |
| work_keys_str_mv | AT onkvisitsanauthor637343 internationalmarketinganalysisandstrategy AT shawjohnjauthor432524 internationalmarketinganalysisandstrategy |