Marketing : Creating Value for Customers /
Churchill and Peter are two respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses.
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
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Boston : Irwin/McGraw Hill,
c199
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