ADVERTISING : PRINCIPLES & PRACTICE /
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2003
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| Subjects: |