GLOBAL MARKETING : Instructor's Resource Manual with Test Item File /
Since World War II there has been expansion into global markets. Today, a company that fails to become global in outlook risks losing its domestic business to competitors with lower costs, more experience, and better products. An organization that engages in global marketing focuses on global market...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2003
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| Subjects: |