GLOBAL MARKETING : Instructor's Resource Manual with Test Item File /
Since World War II there has been expansion into global markets. Today, a company that fails to become global in outlook risks losing its domestic business to competitors with lower costs, more experience, and better products. An organization that engages in global marketing focuses on global market...
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| Format: | text |
| Language: | eng |
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Upper Saddle River, N.J. : Prentice Hall,
2003
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| _version_ | 1811128862218649600 |
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| author | Keegan, Warren J., author 239905 Green, Mark C., author 344027 Leshnower, Susan, author 637968 |
| author_facet | Keegan, Warren J., author 239905 Green, Mark C., author 344027 Leshnower, Susan, author 637968 |
| author_sort | Keegan, Warren J., author 239905 |
| collection | OCEAN |
| description | Since World War II there has been expansion into global markets. Today, a company that fails to become global in outlook risks losing its domestic business to competitors with lower costs, more experience, and better products. An organization that engages in global marketing focuses on global market opportunities and threats. One difference between "regular" marketing and "global" marketing is the scope of activities. A global marketing company conducts business outside the home country. Global marketing involves an understanding of specific concepts, considerations, and strategies applied in conjunction with marketing fundamentals to ensure success in global markets. |
| first_indexed | 2024-03-05T16:39:02Z |
| format | text |
| id | KOHA-OAI-TEST:591113 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-09-23T23:39:02Z |
| publishDate | 2003 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5911132024-07-09T06:52:14ZGLOBAL MARKETING : Instructor's Resource Manual with Test Item File / Keegan, Warren J., author 239905 Green, Mark C., author 344027 Leshnower, Susan, author 637968 textUpper Saddle River, N.J. : Prentice Hall,2003©2003engSince World War II there has been expansion into global markets. Today, a company that fails to become global in outlook risks losing its domestic business to competitors with lower costs, more experience, and better products. An organization that engages in global marketing focuses on global market opportunities and threats. One difference between "regular" marketing and "global" marketing is the scope of activities. A global marketing company conducts business outside the home country. Global marketing involves an understanding of specific concepts, considerations, and strategies applied in conjunction with marketing fundamentals to ensure success in global markets.Chapter 1 : Introduction to Global Marketing -- Chapter 2: The Global Economic Environment -- Chapter 3: The Global Trade Environment: Regional Market Characteristics and Preferential Trade Agreements -- Chapter 4: Social and Cultural Environments -- Chapter 5: The Political, Legal, and Regulatory Environments of Global Marketing -- Chapter 6: Global Information Systems and Market Research -- Chapter 7: Segmentation, Targeting and Positioning -- Chapter 8: Exporting, Importing, and Sourcing -- Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances -- Chapter 10: Strategic Elements of Competitive Advantage -- Chapter 11 : Product and Brand Decisions -- Chapter 12: Pricing Decisions -- Chapter 13: Global Marketing Channels and Physical Distribution -- Chapter 14: Global Marketing Communications Decisions I: Advertising and Public Relations -- Chapter 15: Global Marketing communications Decisions II: Sales Promotion, Personal Selling, New Media -- Chapter 16: Leading, Organizing, and Controlling the Global Marketing Effort.Since World War II there has been expansion into global markets. Today, a company that fails to become global in outlook risks losing its domestic business to competitors with lower costs, more experience, and better products. An organization that engages in global marketing focuses on global market opportunities and threats. One difference between "regular" marketing and "global" marketing is the scope of activities. A global marketing company conducts business outside the home country. Global marketing involves an understanding of specific concepts, considerations, and strategies applied in conjunction with marketing fundamentals to ensure success in global markets.MOHAIMINAH KHAYON;PSZ_JBExport marketingURN:ISBN:0130463523URN:ISBN:9780130463524 |
| spellingShingle | Export marketing Keegan, Warren J., author 239905 Green, Mark C., author 344027 Leshnower, Susan, author 637968 GLOBAL MARKETING : Instructor's Resource Manual with Test Item File / |
| title | GLOBAL MARKETING : Instructor's Resource Manual with Test Item File / |
| title_full | GLOBAL MARKETING : Instructor's Resource Manual with Test Item File / |
| title_fullStr | GLOBAL MARKETING : Instructor's Resource Manual with Test Item File / |
| title_full_unstemmed | GLOBAL MARKETING : Instructor's Resource Manual with Test Item File / |
| title_short | GLOBAL MARKETING : Instructor's Resource Manual with Test Item File / |
| title_sort | global marketing instructor s resource manual with test item file |
| topic | Export marketing |
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