GLOBAL MARKETING MANAGEMENT INSTRUCTOR'S RESOURCE GUIDE WITH CASE NOTES to accompany /
Kotabe/Helsen's Global Marketing Management (second edition) has a complete set of supplemental learning and teaching aids. The Instructor's Resource Guide with Case Notes plays a central role in organizing this package. This guide has been designed so the instructor can plan lectures, dem...
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New York, Chichester : John Wiley & Sons,Inc,
2001
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