Global MARKETING : FOREIGN ENTRY, LOCAL MARKETING, & GLOBAL MANAGEMENT /
This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into considerat...
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| Format: | text |
| Language: | eng |
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Boston : Irwin/McGraw-Hill,
2000
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