Instructor's Manual to accompany : Global Marketing Foreign Entry, Local Marketing, & Global Management /
The Instructors' Manual is designed to assist instructors in meeting the varied curricular and pedagogical challenges inherent in teaching an International or Global Marketing course. There are varying degrees of background and experience in this topic among the instructors asked to teach these...
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| Format: | text |
| Language: | eng |
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Boston : Irwin McGraw-Hill,
2000
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