INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY /
Part I: Teaching Suggestions -- Introduction, Case Analysis, Class Projects, Sample Syllabi, Suggested Course Materials -- Part II: Individual Chapter Materials -- Chapter 1. Nature of International Marketing: Challenges and Opportunities -- Chapter 2. Trade Theories and Economic Development -- Chap...
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| Format: | text |
| Language: | eng |
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Upper Saddle River, N.J. : Prentice Hall,
1997
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