INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY /
Part I: Teaching Suggestions -- Introduction, Case Analysis, Class Projects, Sample Syllabi, Suggested Course Materials -- Part II: Individual Chapter Materials -- Chapter 1. Nature of International Marketing: Challenges and Opportunities -- Chapter 2. Trade Theories and Economic Development -- Chap...
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| Format: | text |
| Language: | eng |
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Upper Saddle River, N.J. : Prentice Hall,
1997
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| Subjects: |
| Summary: | Part I: Teaching Suggestions -- Introduction, Case Analysis, Class Projects, Sample Syllabi, Suggested Course Materials -- Part II: Individual Chapter Materials -- Chapter 1. Nature of International Marketing: Challenges and Opportunities -- Chapter 2. Trade Theories and Economic Development -- Chapter 3. Trade Distortions and Marketing Barriers -- Chapter 4. Political Environment -- Chapter 5. Legal Environment -- Chapter 6. Culture -- Chapter 7. Consumer Behavior in the International Context: Psychological and Social Dimensions -- Chapter 8. Marketing Research and Information System -- Chapter 9. Market Analysis and Foreign Market Entry Strategies -- Chapter 10. Product Strategies: Basic Decisions and Product Planning -- Chapter 11. Product Strategies: Branding and Packaging Decisions -- Chapter 12. Distribution Strategies: Channel of Distribution -- Chapter 13. Distribution Strategies: Physical Distribution and Documentation -- Chapter 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion -- Chapter 15. Promotion Strategies: Advertising -- Chapter 16. Pricing Strategies: Basic Decisions -- Chapter 17. Pricing Strategies: Terms of Sale and Payment -- Chapter 18. Sources of Financing and International Money Markets -- Chapter 19. Currencies and Foreign Exchange. |
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