INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY /
Part I: Teaching Suggestions -- Introduction, Case Analysis, Class Projects, Sample Syllabi, Suggested Course Materials -- Part II: Individual Chapter Materials -- Chapter 1. Nature of International Marketing: Challenges and Opportunities -- Chapter 2. Trade Theories and Economic Development -- Chap...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
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Upper Saddle River, N.J. : Prentice Hall,
1997
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| Subjects: |
| _version_ | 1796762321044897792 |
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| author | Onkvisit, Sak, author 432503 Shaw, John J., author 432524 |
| author_facet | Onkvisit, Sak, author 432503 Shaw, John J., author 432524 |
| author_sort | Onkvisit, Sak, author 432503 |
| collection | OCEAN |
| description | Part I: Teaching Suggestions -- Introduction, Case Analysis, Class Projects, Sample Syllabi, Suggested Course Materials -- Part II: Individual Chapter Materials -- Chapter 1. Nature of International Marketing: Challenges and Opportunities -- Chapter 2. Trade Theories and Economic Development -- Chapter 3. Trade Distortions and Marketing Barriers -- Chapter 4. Political Environment -- Chapter 5. Legal Environment -- Chapter 6. Culture -- Chapter 7. Consumer Behavior in the International Context: Psychological and Social Dimensions -- Chapter 8. Marketing Research and Information System -- Chapter 9. Market Analysis and Foreign Market Entry Strategies -- Chapter 10. Product Strategies: Basic Decisions and Product Planning -- Chapter 11. Product Strategies: Branding and Packaging Decisions -- Chapter 12. Distribution Strategies: Channel of Distribution -- Chapter 13. Distribution Strategies: Physical Distribution and Documentation -- Chapter 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion -- Chapter 15. Promotion Strategies: Advertising -- Chapter 16. Pricing Strategies: Basic Decisions -- Chapter 17. Pricing Strategies: Terms of Sale and Payment -- Chapter 18. Sources of Financing and International Money Markets -- Chapter 19. Currencies and Foreign Exchange. |
| first_indexed | 2024-03-05T16:39:09Z |
| format | text |
| id | KOHA-OAI-TEST:591149 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:39:09Z |
| publishDate | 1997 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5911492024-02-06T01:05:36ZINSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / Onkvisit, Sak, author 432503 Shaw, John J., author 432524 textUpper Saddle River, N.J. : Prentice Hall,1997©1997engPart I: Teaching Suggestions -- Introduction, Case Analysis, Class Projects, Sample Syllabi, Suggested Course Materials -- Part II: Individual Chapter Materials -- Chapter 1. Nature of International Marketing: Challenges and Opportunities -- Chapter 2. Trade Theories and Economic Development -- Chapter 3. Trade Distortions and Marketing Barriers -- Chapter 4. Political Environment -- Chapter 5. Legal Environment -- Chapter 6. Culture -- Chapter 7. Consumer Behavior in the International Context: Psychological and Social Dimensions -- Chapter 8. Marketing Research and Information System -- Chapter 9. Market Analysis and Foreign Market Entry Strategies -- Chapter 10. Product Strategies: Basic Decisions and Product Planning -- Chapter 11. Product Strategies: Branding and Packaging Decisions -- Chapter 12. Distribution Strategies: Channel of Distribution -- Chapter 13. Distribution Strategies: Physical Distribution and Documentation -- Chapter 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion -- Chapter 15. Promotion Strategies: Advertising -- Chapter 16. Pricing Strategies: Basic Decisions -- Chapter 17. Pricing Strategies: Terms of Sale and Payment -- Chapter 18. Sources of Financing and International Money Markets -- Chapter 19. Currencies and Foreign Exchange.Mohaiminah Khayon;Export marketingExport marketingURN:ISBN:0132726181 |
| spellingShingle | Export marketing Export marketing Onkvisit, Sak, author 432503 Shaw, John J., author 432524 INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / |
| title | INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / |
| title_full | INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / |
| title_fullStr | INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / |
| title_full_unstemmed | INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / |
| title_short | INSTRUCTOR'S MANUAL AND TEST ITEM FILE : INTERNATIONAL MARKETING ANALYSIS AND STRATEGY / |
| title_sort | instructor s manual and test item file international marketing analysis and strategy |
| topic | Export marketing Export marketing |
| work_keys_str_mv | AT onkvisitsakauthor432503 instructorsmanualandtestitemfileinternationalmarketinganalysisandstrategy AT shawjohnjauthor432524 instructorsmanualandtestitemfileinternationalmarketinganalysisandstrategy |