International Marketing : Instructor's Manual and Test Bank /
The tenth edition of International Marketing is designed to serve as the text for a first course in international marketing. The field of international business abounds with courses titled international business, international trade, export trade, global marketing, international marketing management...
| Principais autores: | , , |
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| Formato: | text |
| Idioma: | eng |
| Publicado em: |
New York : Irwin McGraw-Hill,
2002
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| Resumo: | The tenth edition of International Marketing is designed to serve as the text for a first course in international marketing. The field of international business abounds with courses titled international business, international trade, export trade, global marketing, international marketing management, and international marketing all of which are courses for which the tenth edition of International Marketing is appropriate. Any international business or marketing course which emphasizes the cultural/environmental aspects of international trade and stresses the integration of culture and marketing functions can use this text effectively. |
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