Test Bank to accompany : Inroduction to Advertising and Promotion An Integrated Marketing Communications Perspective /

Question and answer with refer pages.

Bibliographic Details
Main Authors: Belch, George E. (George Edward), 1951-, author 460649, Belch, Michael A., author 196297
Format: text
Language:eng
Published: New York : Irwin McGraw-Hill, 1997
Subjects: