CONSUMER BEHAVIOR : Instructor's Resource Manual /
Chapter 1. Introduction : Diversity in the marketplace -- Chapter 2. Consumer Research -- Chapter 3. Market Segmentation -- Chapter 4. Consumer Motivation -- Chapter 5. Personality and Consumer Behavior -- Chapter 6. Consumer Perception -- Chapter 7. Consumer Learning -- Chapter 8. Consumer Attitude...
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, New Jersey : Prentice Hall,
2000
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| Subjects: |