CONSUMER BEHAVIOR : Instructor's Resource Manual /

Chapter 1. Introduction : Diversity in the marketplace -- Chapter 2. Consumer Research -- Chapter 3. Market Segmentation -- Chapter 4. Consumer Motivation -- Chapter 5. Personality and Consumer Behavior -- Chapter 6. Consumer Perception -- Chapter 7. Consumer Learning -- Chapter 8. Consumer Attitude...

Full description

Bibliographic Details
Main Authors: Schiffman, Leon G., author 239916, Kanuk, Leslie Lazar, author 239923, Dupree, James V., author 635964
Format: text
Language:eng
Published: Upper Saddle River, New Jersey : Prentice Hall, 2000
Subjects: