CONSUMER BEHAVIOR : Instructor's Resource Manual /
Chapter 1. Introduction : Diversity in the marketplace -- Chapter 2. Consumer Research -- Chapter 3. Market Segmentation -- Chapter 4. Consumer Motivation -- Chapter 5. Personality and Consumer Behavior -- Chapter 6. Consumer Perception -- Chapter 7. Consumer Learning -- Chapter 8. Consumer Attitude...
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| Format: | text |
| Language: | eng |
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Upper Saddle River, New Jersey : Prentice Hall,
2000
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| Subjects: |
| Summary: | Chapter 1. Introduction : Diversity in the marketplace -- Chapter 2. Consumer Research -- Chapter 3. Market Segmentation -- Chapter 4. Consumer Motivation -- Chapter 5. Personality and Consumer Behavior -- Chapter 6. Consumer Perception -- Chapter 7. Consumer Learning -- Chapter 8. Consumer Attitude Formation and Change -- Chapter 9. Communication and Consumer Behavior -- Chapter 10. Reference Groups and Family Influences -- Chapter 11. Social Class and Consumer Behavior -- Chapter 12. The Influence of Culture on Consumer Behavior -- Chapter 13. Subcultures and Consumer Behavior -- Chapter 14. Cross-cultural Consumer Behavior: An International Perspective -- Chapter 15. Consumer Influence and the Diffusion of Innovations -- Chapter 16. Consumer Decision Making. |
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