MARKETING An Introduction : INSTRUCTOR'S RESOURCE MANUAL WITH VIDEO GUIDE CASE NOTES /
Preface -- Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction -- Chapter 2 Strategic Planning and the Marketing Process -- Chapter 3 The Global Marketing Environment -- Chapter 4 Marketing Research and Information Systems -- Chapter 5 Consumer and Business Buyer Behavi...
| Main Authors: | , , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2000
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| Subjects: |